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Steppes book review. Africa Rising: how 900 million African consumers offer more than you think

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this review by Steppes in Sync founder Andy Kozlov appeared in the March 2012 issue Hello Harare!  When Vijay Mahajan‘s marketing-focused travelogue of Africa hit the shelves of American brick boxes of chain bookstores in 2009, Africa was indeed rising. And already then the author, whose name is immortalized in the name of an American Marketing... Read more.

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